![]() ![]() ![]() Gillette encourages innovation that will cannibalize its existing product hits. New product introduction is the mantra of a company-wide culture that supports innovation. In December 2004, Gillette introduced two new women’s razors under the name of its highly popular Venus brand. In fact, each and every division of the company is profitable, fast-paced, number one world-wide in its markets and anchored by a steady flow of innovative new product offerings.Įvery year, Gillette introduces its new products into the market. Gillette is renowned for its absolute dominance of the wet shaving, dry shaving and personal grooming markets. Since the inception of Gillette, a strong commitment to innovation has kept the company razor sharp. After the success revealed by Gillette in its third-quarter results in October 2004, the company launched several new products, including the M3Power razor for men, the Venus Divine razor for women, and two new electric toothbrushes, the Professional Care 8000 and the Sonic Complete. The Gillette Company was established in 1901 and then acquired by Procter and Gamble in 2005 for US$57 billion. The brand marks its success to a passion for innovation and new product development. Both genders 16 years of age or above are the target market for Gillettes shaving products. ![]() Gillette is considered as the first choice of both male and females. ![]()
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